What a successful Cumulus Johannesburg! We hoped you enjoyed your truly African experience!


Design with the Other 90%: Changing the World by Design

Hosted by Greenside Design Center (GDC) and the Faculty of Art, Design and Architecture (FADA) at the University of Johannesburg

 Faculty of Art, Design and Architecture, University of Johannesburg

UJ/FADA building, Bunting Rd, Aukland Park, Johannesburg, South Africa


 Greenside Design Center (GDC)

118 Greenway, Greenside, Johannesburg, South Africa



 22 – 24 September 2014

 Johannesburg 26°12′16″S 28°2′44″E 

 South Africa

 Max number of delegates: 250


Conference Theme

 In 2007, the Smithsonian’s Cooper-Hewitt National Design Museum hosted an exhibition entitled ‘Design for the other 90%’ which focused on design solutions that addressed the most basic needs of the 90% of the world’s population not traditionally served by professional designers. In 2008, Cumulus members signed the Kyoto Declaration, wherein they committed themselves to the ideals of sustainable development. The Cumulus Conference to be hosted by GDC and FADA seeks to bring discussions around the role art and design can and should play in sustainable social advancement, particularly in the context of the African Continent. Focusing on notions of respect, responsibility and sustainability, this conference seeks to explore the vital role that design, visual culture and design education plays in addressing pressing problems of our planet, particularly for under-served communities that are rarely benefactors of the work of artists and designers. It is envisaged that Africa’s distinctive capacity to respond to such problems will be highlighted.


The event

The event will run for three days from 22 to 24 September 2014.


Monday 22 September

Tuesday 23 September

Wednesday 24 September

Morning Session at FADA

Keynote address followed by several streams of paper presentations (20 minutes each)



Provided by the School of Tourism and Hospitality

Afternoon Session at GDC

Breakaway sessions including various workshops and activities. GDC will be foregrounding how socially responsibly design and community engagement have been realised

Poster Exhibition and Cultural Experience

Evening Session




Gala Dinner


In addition, delegates are invited to other related activities:

  • Students from both institutions will be exhibiting their work in the Atrium of the conference venue
  • Academic posters related to the theme of the conference will be exhibited at GDC (see call for posters)
  • Lastly, GDC has extended an invitation to Cumulus members to participate in our 3-week student project, entitled 10Percent, on community engagement which runs from 1 – 19 September (see for Call for Participation).


Travel and Accommodation

 All conference costs, including costs for travel and accommodation, will be for the participants’ own accounts. Please refer to the Travel and Accomodation page of this website for more information.


Map of the Area